Search Results for "Marketing"
Brands Turn Buzz into Billions: Inside the Unicorn Frappuccino Playbook
As competition for consumer attention intensifies, three major brands are demonstrating how viral marketing tactics—from limited-edition products like the Unicorn Frappuccino to exclusive VIP experien…
Developing Story: International Coffee Day: ASR district eyes better returns for coffee growers
The Collector called for strengthening Farmer Producer Organisations through collective processing, grading, branding and marketing Stakeholders assess operational and strategic impacts following rece…
Economic Impact: Dynamo announces partnership with Optimove to bring Facebook Messenger into CRM lifecycle marketing
Partnership to enable customers to run targeted Messenger campaigns using Optimove Target Groups and journey logic, so the same decisioning that drives email and SMS also drives Messenger Partnership …
Economic Impact: Ecommerce influencer marketing: how brands turn creator attention into attributable sales
A practical ecommerce influencer marketing playbook for creator fit, shoppable content, attribution, conversion, and repeatable sales. Stakeholders assess operational and strategic impacts following r…
Strategic Tech Expansion: Google releases Gemini 4 Argon, called its most powerful model yet
Google has released its latest Gemini model, marketing it as a workhorse for coding and cybersecurity work. Stakeholders assess operational and strategic impacts following recent developments.
Enterprise Tech Shift: Industry Experts Join PR Newswire to Discuss Brand Visibility Strategies for the AI Search Era and the Scaling Frontier
During a recent event at PR Newswire's London office, communications and marketing leaders received practical strategies for strengthening their brand's AI visibility and credibility. Experts stressed…
Corporate Strategy: Can Journalism Students Build Careers in Digital Marketing?
From storytelling to SEO, discover why journalism students are well-suited for digital marketing careers and how they can prepare for success. Stakeholders assess operational and strategic impacts fol…
Global Perspective: B.R. Patil writes to Rahul Gandhi seeking intervention to restore safeguards for agricultural lands
Congress had promised to repeal “anti-farmer laws” introduced during the BJP regime, referring to amendments to Karnataka Land Reforms Act, 1961, and Karnataka Agricultural Produce Marketing (Regulati…
Market Developments: U.S. Cheese Prices Diverged in CME Cash Trading
CME Group’s Chicago cash cheese session on September 24, 2026, ended with barrels unchanged and 40-pound blocks lower. The USDA Agricultural Marketing Service published the figures in its Dairy Market…
International Briefing: Philippines urged to adopt Malaysia’s lasting tourism strategy
Philippine senators have urged the Department of Tourism to stick with a single marketing campaign to build long-term international recognition, pointing to long-running successes such as Malaysia’s “…
Global Perspective: Around 100 businesses caught buying fake reviews in largest probe by Singapore's competition watchdog
In the first phase of the investigation, 45 businesses that admitted to purchasing bogus reviews from the sole director of digital marketing firm Reputifly will have to apologise publicly and commit t…
Maharashtra FDA Cracks Down: Bans Infant Formula Promotions and Influencer Ads
The Maharashtra Food and Drug Administration (FDA) has tightened regulations on infant food, banning promotions and influencer advertising of formula. The move aims to promote breastfeeding and curb m…
