iPhone 18 Pro Defies Doubts, Dominates China as Sales Jump 12%

Apple's iPhone 18 Pro series is selling well in China, with launch-week sales up 12% year-over-year, according to Counterpoint Research. The strong performance propelled Apple to the number one spot in the Chinese smartphone market during the period, defying earlier concerns about the device's appeal.

The sales surge comes despite mixed analyst sentiment. Morgan Stanley lowered its Apple stock price target, citing limited upside, while UBS noted 'flattish' wait times for the Pro models. Some outlets, such as PhoneArena, described the iPhone 18 Pro and Pro Max as 'underwhelming,' yet the devices are resonating with Chinese consumers. The 12% year-over-year increase marks a significant acceleration from previous launch weeks.

The robust Chinese sales could signal a turning point for Apple in a key market where it has faced intensifying competition from local brands like Huawei. However, the lowered price target and cautious analyst notes suggest that broader global demand may still be a concern. Investors and industry watchers will be looking for further data on whether this momentum can be sustained beyond the launch window and replicated in other regions.