Coco de Mer CEO Lucy Litwack Talks M&S Collab, Female Empowerment, and Lingerie for Self-Care

Lucy Litwack, CEO of luxury British lingerie brand Coco de Mer, has spoken out about the brand's new 24-piece collaboration with high street giant Marks and Spencer (M&S). In the interview, Litwack discussed the partnership, her views on female pleasure, and why choosing underwear for self-care rather than the male gaze matters. The collaboration marks a significant move for Coco de Mer, known for its high-end, erotic luxury lingerie, into the more accessible market.

Litwack, who has led Coco de Mer since 2015, has been a vocal advocate for female empowerment and sexual wellness. The 24-piece collection with M&S is designed to bring luxury lingerie to a wider audience while maintaining the brand's ethos of celebrating female pleasure. Litwack also offered styling advice, highlighting suspenders and bodysuits as key pieces for self-expression. The partnership reflects a growing trend in the lingerie industry toward inclusivity and self-care, moving away from traditional male-gaze-oriented marketing.

The collaboration is set to launch in M&S stores and online, though specific dates and pricing have not yet been announced. Industry analysts suggest this could signal a broader shift among high street retailers to partner with luxury brands to elevate their offerings. The move also underscores the increasing consumer demand for lingerie that prioritizes comfort, confidence, and personal empowerment. Coco de Mer and M&S have not yet released further details on the collection's availability or marketing campaign.