Nissan Q3 Retail Sales Jump 7.8% in Surprise Rebound

YOKOHAMA — Nissan Motor Co., Ltd. (NSANY, NSANF, 7201.T) on Thursday reported a 7.8% increase in retail sales for the third quarter of 2026 compared to the same period last year. The Japanese automaker did not disclose exact figures in the initial dispatch but highlighted higher demand across its model lineup.

The rise marks a positive turn for Nissan, which has been restructuring its operations and investing heavily in electric vehicles. The company has faced stiff competition in key markets like the U.S. and China, but the latest sales data suggests its refreshed product portfolio and promotional strategies are gaining traction. Analysts had expected modest growth, making the 7.8% uptick a notable beat.

Nissan's performance could bolster investor confidence as the auto industry grapples with supply chain disruptions and shifting consumer preferences. The company is expected to provide a more detailed earnings report later this month, which will shed light on profitability and regional sales breakdowns. Rivals Toyota and Honda have also reported mixed results, underscoring the uneven recovery in the global auto sector.