Hightouch Taps Matthew Lubeck to Lead EMEA Expansion

Hightouch, the leader in data and AI for marketing, has named Matthew Lubeck as General Manager, EMEA. Based in London, Lubeck will lead Hightouch's growth across Europe, the Middle East, and Africa. The appointment, announced on [date], underscores the company's commitment to expanding its global footprint.

Lubeck is a marketing technology veteran with extensive experience in scaling operations and driving revenue growth. His background includes leadership roles at prominent martech firms, where he specialized in go-to-market strategies and customer success. Hightouch, known for its composable customer data platform, has seen rapid adoption among enterprises seeking to leverage AI for personalized marketing. The EMEA region represents a significant growth opportunity, with increasing demand for data-driven marketing solutions.

This strategic hire is expected to accelerate Hightouch's expansion in EMEA, where competition in the CDP and marketing AI space is intensifying. Lubeck's appointment may also signal forthcoming investments in local partnerships, talent acquisition, and product localization. Industry observers will watch how Hightouch leverages Lubeck's expertise to capture market share and drive innovation in the region.