Emmys Ditch Broadcast TV: Prime Video Lands 2027 Ceremony in Historic Streaming Coup

The Emmy Awards, television's most prestigious honors, will move from traditional broadcast TV to Amazon's Prime Video starting in 2027, TechCrunch reported. The deal marks a historic shift for the ceremony, which has aired on major broadcast networks for decades. Non-Amazon Prime subscribers will still be able to watch the awards show on the platform, though details on access remain unclear.

The move underscores the accelerating migration of live events to streaming services. While financial terms were not disclosed, the agreement highlights Amazon's growing investment in live content to attract and retain subscribers. The Emmys had previously rotated among the big four broadcast networks—ABC, CBS, NBC, and Fox—since the 1950s. In recent years, awards shows have seen declining linear TV ratings, prompting organizers to seek streaming partners to reach younger, digital-first audiences.

The decision could pressure other major awards shows, such as the Oscars and Grammys, to consider similar streaming deals. It also raises questions about accessibility for viewers without high-speed internet or those who rely on free over-the-air television. Industry analysts suggest this could be a watershed moment for live entertainment, signaling that streaming platforms are now the primary destination for premium live events. Neither the Television Academy nor Amazon has issued further comments on the terms or future of the broadcast partnership.