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AI • 1 min read • Sep 29, 2026

AppDirect acquires interactive AI avatar firm Soul Machines for advisers and businesses

Staff Reporter

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AppDirect Inc., the cloud-based business commerce platform and marketplace provider, today announced it acquired Soul Machines Ltd., an artificial intelligence human-like avatar experience provider, to expand the company’s ability to deploy interactive experiences for sales, advisers, support and services. As more organizations move beyond experimenting with AI, many are looking for ways to use the […]

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