Amaze Holdings Strikes $155M Deal to Acquire Gold-Backed DeFi Platform BullionFX

Amaze Holdings, Inc. (NYSE American: AMZE) announced on September 29, 2026, that it has entered into a binding Letter of Intent to acquire the assets of BullionFX, including its core platform Alchemy, for approximately $155 million in Amaze common stock. The proposed deal would bring a gold-backed decentralized financial ecosystem—spanning retail and institutional infrastructure, a self-custody wallet, and an Ethereum-based Layer 2 network—under a publicly listed company, marking a strategic expansion for Amaze beyond its creator commerce roots.

The acquisition comes amid a resurgence in cryptocurrency markets and rapid stablecoin growth, with adjusted stablecoin transaction volume hitting $1.79 trillion in June 2026, up 125% year-over-year according to Visa Onchain Analytics. Alchemy’s $GOLD token is designed to be backed one-to-one by vaulted, independently custodied physical gold, with real-time attestation planned. “Crypto’s renewed momentum and gold’s enduring role as a store of value have opened a rare window for infrastructure built on both,” said Joel Krutz, Interim CEO of Amaze. Stephen Moss, Founder of BullionFX, added that joining a public company provides “access and institutional credibility to accelerate our mission.”

If completed, the transaction would result in significant dilution for Amaze stockholders and remains subject to due diligence, regulatory review, board approvals, and other customary closing conditions. Amaze intends to prioritize launching the self-custody retail wallet and yield engines, and to pursue a listed Stable Asset Treasury vehicle for gold and USD. The deal highlights growing convergence between traditional finance and decentralized finance, but also carries risks including smart contract vulnerabilities, evolving digital asset regulations, and the challenge of maintaining verifiable gold backing at scale.