Apple TV Bolsters Streaming Arsenal with Spielberg's E.T.

Apple TV has added Steven Spielberg's 1982 science-fiction classic E.T. the Extra-Terrestrial to its streaming library, the company announced this week. The film, a cornerstone of Universal Pictures' catalog, is now available to Apple TV subscribers in the United States and other markets, marking another step in Apple's push to bulk up its content offerings.

The addition of E.T. aligns with Apple's broader strategy of mixing licensed Hollywood blockbusters with its growing slate of Apple Originals like Ted Lasso and The Morning Show. While Apple does not disclose specific licensing terms, industry analysts estimate such deals can cost tens of millions of dollars annually. The film's enduring popularity—it won four Academy Awards and grossed nearly $800 million worldwide—makes it a valuable asset for attracting nostalgic viewers and families.

The move underscores the intensifying competition in the streaming wars, where platforms like Netflix, Disney+, and Amazon Prime Video are all vying for subscriber attention. Apple's decision to invest in classic films could help differentiate its service, which has focused heavily on original content. As streaming growth slows in saturated markets, catalog titles like E.T. may become key retention tools. Apple has not announced specific performance metrics for the addition, but the company is expected to continue expanding its library in the coming months.